Text ads are YieldBuild’s business. In building and testing our product, which increases uses a clever, unique technology to optimize (and continue to optimize) text ads like Google AdSense and Yahoo Publishers Network on sites, we’ve gained some intriguing insights that debunk some of the myths commonly held by those who’d rather format their sites’ ads by themselves.

We’ll be blogging on our findings, with advice to help your site run the types of tests necessary to maximize your contextual ad revenue. Or sidestep all the planning and work, and use YieldBuild to have a totally automated, easy-to-implement formatting technology that will do all the work of optimizing your ad formats across your site to earn you more money.