YieldBuild’s guiding goal is to extract the highest revenue possible from each page it is delivered on. It really is indifferent to the conventional wisdom with respect to what colors, styles and placement ends up achieving that maximum revenue—it is just after what works.

Imagine our surprise when given the freedom to display ads all over a page, YieldBuild has very often allowed certain ad zones to wither away, resulting in fewer than the maximum number of ad spots on a page.

Why?

We’re not sure. It could be that having too many ads occludes your content and puts off visitors. Or clicks are spread more thinly among ads with a lower average CPC. But these are just guesses—what we are certain of is that if you want to maximize revenue, you don’t necessarily want to maximize the number of ads on a page.

Since the picture is decidedly mixed (sometimes you do want to max out those ad zones), YieldBuild users rest a bit easy, because YieldBuild automatically makes that determination for each page’s unique preferences.

But if you’re the DIY type, be sure to try reducing the number of ad zones on different page types occasionally to see if it has a positive, measurable impact on the page’s revenue generation. You might be as surprised as we were.

This entry was posted on Monday, October 1st, 2007 at 11:01 am and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.