Comments on: Text Ad Format Myths – Optimization’s goal is determining one “best” ad layout http://blog.yieldbuild.com/2007/10/01/text-ad-format-myths-%e2%80%93-optimization%e2%80%99s-goal-is-determining-one-%e2%80%9cbest%e2%80%9d-ad-layout/ Internet Ad Optimization Blog Sun, 15 Nov 2009 14:11:40 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Text Ad Format Myths | Optimizing AdSense http://blog.yieldbuild.com/2007/10/01/text-ad-format-myths-%e2%80%93-optimization%e2%80%99s-goal-is-determining-one-%e2%80%9cbest%e2%80%9d-ad-layout/comment-page-1/#comment-1037 Text Ad Format Myths | Optimizing AdSense Sun, 10 Aug 2008 22:52:33 +0000 http://blog.yieldbuild.com/?p=9#comment-1037 [...] 1. Bigger ads produce better yields 2. Ads that blend into the page background perform better 3. Optimization’s goal is determining one “best” ad layout 4. Once you’ve created an optimized set of layouts for a page, you’re done 5. All site visitors [...] [...] 1. Bigger ads produce better yields 2. Ads that blend into the page background perform better 3. Optimization’s goal is determining one “best” ad layout 4. Once you’ve created an optimized set of layouts for a page, you’re done 5. All site visitors [...]

]]> By: Danny Gabriner http://blog.yieldbuild.com/2007/10/01/text-ad-format-myths-%e2%80%93-optimization%e2%80%99s-goal-is-determining-one-%e2%80%9cbest%e2%80%9d-ad-layout/comment-page-1/#comment-1035 Danny Gabriner Sun, 10 Aug 2008 22:48:04 +0000 http://blog.yieldbuild.com/?p=9#comment-1035 Although I agree with most of your tips, this one I am not sure of. Granted, we will never find the "best" layout available, but assuming a finite set of layouts, each one will have a given performance depending on where it is used, for what users, and what time of day (along with other more complicated factors). If you are going to broadly have a layout run on a set of pages, I would say having the best performing that you are aware of, rather than an even rotation of say the top 3. In an ideal world, you will find out which of your top 3 performs best in what circumstances, and apply them each 100% of the time to their respective areas. But it sounds like you are saying that applying an even rotation of layouts with different performance would be better than simply using the top. It is this specific point that I disagree with. Although I agree with most of your tips, this one I am not sure of. Granted, we will never find the “best” layout available, but assuming a finite set of layouts, each one will have a given performance depending on where it is used, for what users, and what time of day (along with other more complicated factors). If you are going to broadly have a layout run on a set of pages, I would say having the best performing that you are aware of, rather than an even rotation of say the top 3.

In an ideal world, you will find out which of your top 3 performs best in what circumstances, and apply them each 100% of the time to their respective areas. But it sounds like you are saying that applying an even rotation of layouts with different performance would be better than simply using the top. It is this specific point that I disagree with.

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