Comments on: Text Ad Format Myths – The more ads on a page, the greater your overall ad revenue http://blog.yieldbuild.com/2007/10/01/text-ad-format-myths-%e2%80%93-the-more-ads-on-a-page-the-greater-your-overall-ad-revenue/ Internet Ad Optimization Blog Sun, 15 Nov 2009 14:11:40 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Danny Gabriner http://blog.yieldbuild.com/2007/10/01/text-ad-format-myths-%e2%80%93-the-more-ads-on-a-page-the-greater-your-overall-ad-revenue/comment-page-1/#comment-1036 Danny Gabriner Sun, 10 Aug 2008 22:52:05 +0000 http://blog.yieldbuild.com/?p=12#comment-1036 This point is a very strong one, and I do believe it relates pretty heavily to CPC gains. When you have a massive amount of ads on your page, there is a high likelihood that if someone is clicking on an ad, it wont be one of your most valuable ones. By reducing the number of ads to a smaller portion that generate high revenue, and using other techniques to keep your CTR high, you often can end up with a higher RPM. <a href="http://www.dannygabriner.com/2008/08/06/decreasing-number-of-ads-to-increase-revenue/" rel="nofollow">See my post here</a> for more thoughts on this. This point is a very strong one, and I do believe it relates pretty heavily to CPC gains. When you have a massive amount of ads on your page, there is a high likelihood that if someone is clicking on an ad, it wont be one of your most valuable ones. By reducing the number of ads to a smaller portion that generate high revenue, and using other techniques to keep your CTR high, you often can end up with a higher RPM.

See my post here for more thoughts on this.

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