AdSense and Facebook
By Paul Edmondson October 15th, 2007Venture Beat reported a new network for AdSense ads on Facebook today. They claim the ads can be purchased to only target Facebook. AdSense has had site targeted ads for some time, so we aren’t sure what’s different about these ads, since they appear contextually relevant to each application. Maybe Google is gearing up inventory for advertisers and will sell it soon.
But, we agree with Eric Schmidt’s comments about the number of pageviews generated by social networks. Therefore, it makes a ton of sense for AdSense to help publishers monetize their Facebook applications as well as other social networking sites.
The real problem facing social networking sites is monetization. Effective CPMs need to increase significantly. If AdSense can do this for Facebook apps, then it will be a big story.
This entry was posted on Monday, October 15th, 2007 at 9:21 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
October 16th, 2007 at 7:45 pm
In reality the AdSense is a very bad ad network. More than 25% of the ads are spam link sites (no content – just links to other sites – using cj and other ad agency and google ad sense). You can easily be in a loop of only link spam sites. The truth is that no matter how good is your service – you are selling spam to your users. Google tries to conceal it but the more you try the google AdSense the more you see that it is truely bullshit. The real question is why people are clicking at this sites. (I for once will be glad to know the motive of those people – the sites usually are so off from the content and unless you are really bored or stupid there is no reason to click on the ads). It is time to burst the bubble of Google AdSense (and other ads agencies who are making the web a crappy place.
March 15th, 2009 at 8:48 am
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.