Over the weekend Techcrunch wrote a piece on YieldBuild.  The response has been fantastic.  We are quickly working to get back to all the publishers that applied to our beta.

I had a little trouble responding to comments on the Techcrunch article because of Akismet flagging them as spam.  Mike dug a few of them out, but there was one more question I wanted to answer.

What stops the publisher for using YB for training and figuring out the optimal layout and quitting YB after that?

YieldBuild is a service that is constantly working to find better layouts.  After the initial training phase, YieldBuild will run several high yielding layouts that outperform the one best layout over time.  Also, different types of users respond to ads differently.  For example, someone that comes to a website in the morning from a search engine will have a different optimal layout than a person that directly navigates to a site in the afternoon.  YieldBuild automatically performs these types of optimizations.

This entry was posted on Monday, October 22nd, 2007 at 9:41 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.