Comments on: Is ad inventory growth outpacing advertising dollar growth? http://blog.yieldbuild.com/2008/01/23/is-ad-inventory-growth-outpacing-advertising-dollar-growth/ Internet Ad Optimization Blog Sun, 20 Mar 2011 19:10:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: weilies http://blog.yieldbuild.com/2008/01/23/is-ad-inventory-growth-outpacing-advertising-dollar-growth/comment-page-1/#comment-143 weilies Sun, 27 Jan 2008 03:01:29 +0000 http://blog.yieldbuild.com/2008/01/23/is-ad-inventory-growth-outpacing-advertising-dollar-growth/#comment-143 Well, i am running both on-ground & online Advertising Network. What i found so different between two of them is on-ground advertising, campaigning have better conversion of sales lead. Online Advertising, most of the publishers and advertising just focusing in playing keywords due to the Google AdSense/AdWords effect. And the poor think is, Advertiser/Publisher all the time self-servicing in the Ad Campaign and google just to provide an Ad Delivery portal and earn the commission among them. So, even though i am running an Ad Network, i plan to apply on-ground Advertising skill to my Online Ad Network. http://press.tonghuat.com/2008/01/25/tonghuat-ad-network-advertising-structure/ instead of just providing a portal, i hope my strategy can change the online Advertising norm. Not focusing in playing keywords, But to tie up relationship between Advertiser/publisher Well, i am running both on-ground & online Advertising Network. What i found so different between two of them is on-ground advertising, campaigning have better conversion of sales lead. Online Advertising, most of the publishers and advertising just focusing in playing keywords due to the Google AdSense/AdWords effect.

And the poor think is, Advertiser/Publisher all the time self-servicing in the Ad Campaign and google just to provide an Ad Delivery portal and earn the commission among them.

So, even though i am running an Ad Network, i plan to apply on-ground Advertising skill to my Online Ad Network.
http://press.tonghuat.com/2008/01/25/tonghuat-ad-network-advertising-structure/

instead of just providing a portal, i hope my strategy can change the online Advertising norm.

Not focusing in playing keywords, But to tie up relationship between Advertiser/publisher

]]> By: Darren Herman - Marketing, Advertising, Media and Technology Blog » Blog Archive » links for 2008-01-26 http://blog.yieldbuild.com/2008/01/23/is-ad-inventory-growth-outpacing-advertising-dollar-growth/comment-page-1/#comment-138 Darren Herman - Marketing, Advertising, Media and Technology Blog » Blog Archive » links for 2008-01-26 Sat, 26 Jan 2008 18:22:00 +0000 http://blog.yieldbuild.com/2008/01/23/is-ad-inventory-growth-outpacing-advertising-dollar-growth/#comment-138 [...] Is ad inventory growth outpacing advertising dollar growth? A nice take on the issue that I frequently bring up. (tags: advertising marketing technology google local) [...] [...] Is ad inventory growth outpacing advertising dollar growth? A nice take on the issue that I frequently bring up. (tags: advertising marketing technology google local) [...]

]]> By: Blog » Blog Archive » Is ad inventory growth outpacing advertising… http://blog.yieldbuild.com/2008/01/23/is-ad-inventory-growth-outpacing-advertising-dollar-growth/comment-page-1/#comment-116 Blog » Blog Archive » Is ad inventory growth outpacing advertising… Thu, 24 Jan 2008 02:56:40 +0000 http://blog.yieldbuild.com/2008/01/23/is-ad-inventory-growth-outpacing-advertising-dollar-growth/#comment-116 [...] Uêba : Os Melhores Links wrote an interesting post today on Is ad inventory growth outpacing advertising…Here’s a quick excerpt…bubble reached its peak, and the overreliance on banner ads Posted in YieldBuild Blog - The Internet Ad Optimization Blog ( 11 links from 5… [...] [...] Uêba : Os Melhores Links wrote an interesting post today on Is ad inventory growth outpacing advertising…Here’s a quick excerpt…bubble reached its peak, and the overreliance on banner ads Posted in YieldBuild Blog – The Internet Ad Optimization Blog ( 11 links from 5… [...]

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