In just 4 months of using YieldBuild, Jewish Encyclopedia has doubled their click-through-rate and is now enjoying 233% of their initial earnings (and eCPM) with a constant number of daily impressions. This mid-sized specialized reference site first started using YieldBuild at the end of October and continues to see improvements from YieldBuild.

Best of all, all of these substantial improvements have happened without the fuss of constant testing and tweaking. Snippets of code were installed in zones the site owner chose, and that’s it! YieldBuild has automatically taken care of all the color, format and position selection and testing, and it will continue to do so indefinitely to optimize the site’s earnings.

If you’ve realized how important it is to test your site’s ads for color and position and have tested to get optimal color(s) for your ad units, you might be tempted to using the winning combination for all the ad units on the page.

Unfortunately, doing so doesn’t necessarily lead to an optimum result.

A test we ran on HubPages, a text-heavy site with a white background, leads to excellent conversions for a white background and white border for all 4 ad units tested on a page.

However, for 2 of the 4 zones, even better performance was afforded using different colors for the unit’s background and border:

As you can see, the in-content (and header, almost) units perform best with a white background and border, blending with the background of the site.

However, double-digit percentage CTR improvements were found in the sidebar and footer ad units by deviating from the white-white combination. It would have been impossible to intuit these sorts of performance differences; only testing (automatically done via YieldBuild) could have yielded these sorts of results.

So, we’re in a Beta period right now with a great group of customers. One of our long-time customers, Elliott Back, recently wrote a great post about us -check it out here. In short, he has seen CPMs on his blog network increase by 21%.

My favorite excerpt, “If you discount revenue from other blogs, this one went from 1.51 CPM to 2.51 CPM, an increase of 66% just due to using Yieldbuild. …I don’t have time to bang out optimized advertising solutions…why not let Yieldbuild do it for you?”

I’ll let you read the rest of the case study on his cool site…