http://blog.yieldbuild.com/2008/03/24/myth-all-ad-units-on-a-page-should-have-the-same-color-combinations/ Internet Ad Optimization Blog Mon, 22 Feb 2010 21:58:17 -0800 http://wordpress.org/?v=2.8.6 hourly 1 http://blog.yieldbuild.com/2008/03/24/myth-all-ad-units-on-a-page-should-have-the-same-color-combinations/comment-page-1/#comment-1562 Interview of YieldBuild’s Jason Menayan : india sem Fri, 16 Jan 2009 10:57:30 +0000 http://blog.yieldbuild.com/2008/03/24/myth-all-ad-units-on-a-page-should-have-the-same-color-combinations/#comment-1562 [...] The rule of thumb is to blend, especially above the fold and with white/light backgrounds. Below the fold, and with dark backgrounds, sometimes a color very close to the background works better, and sometimes a highly-contrasting, even bright, color works well. But often there’s substantial benefit to nailing the exact right color, as in this example: http://blog.yieldbuild.com/2008/03/24/myth-all-ad-units-on-a-page-should… [...] [...] The rule of thumb is to blend, especially above the fold and with white/light backgrounds. Below the fold, and with dark backgrounds, sometimes a color very close to the background works better, and sometimes a highly-contrasting, even bright, color works well. But often there’s substantial benefit to nailing the exact right color, as in this example: http://blog.yieldbuild.com/2008/03/24/myth-all-ad-units-on-a-page-should…; [...]

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