FeedBurner has just announced on its blog that, starting next week, a small number of its users will be able to have “Ads by Gooooogle” displayed on their FeedBurner-enabled RSS/Atom feeds. (This comes just over 3 years after they opened a limited beta test of “AdSense for Feeds“, a program started before their acquisition of FeedBurner). For publishers that understand the value of syndicating their content but that have bemoaned the inability to monetize syndicated content, this will be a welcome boon.

The fact that Google owns both AdSense and FeedBurner makes this process one that we all could have anticipated. The fact that AdSense also recently announced that it would support a host of third-party ad networks on its “platform” suggests that Google is integrating its publisher solutions to the benefit of both its publishers, anxious to monetize all of their content, as well as publishers, similarly interested in seeking inventory.

Other blogs reporting on this announcement:

• Allen Stern, CenterNetworks (incl video)
• Erick Schonfeld, TechCrunch
• Adam Ostrow, Mashable
• Amit Agarwal, Digital Inspiration
• Arnold Zafra, Search Engine Journal

This entry was posted on Friday, May 30th, 2008 at 4:50 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.