By: Brett Lane

Brett Lane — Thu, 16 Oct 2008 00:28:55 +0000

These are good sources for monitoring social media sites and widgets. I had seen a large number of sites popping up over the Internet regarding social media and widget measurement. I have spent a great deal of time learning more about sites like Clearspring.com (http://www.clearspring.com/platform/analyze) where account users have the ability to create, distribute, and analyze widgets that have been promoted across a wide variety of social bookmarking and networking sites. You have the ability to track “Viral Analysis”, “Track Widget Engagement”, and lastly, “Establish and Track Custom Events”. The platform allows you to dig very deep regarding how well your widgets are making traction online. I haven’t found a solution of this magnitude online; the only other widget distribution and analysis service that can be compared to Clearsprings offering is Gigya (http://www.gigya.com/site/Content/Widget.aspx). They have an extremely robust distribution channel similar to Clearsprings. As of Sept. 30, 2008, Clearspring has acquired AddThis, the No. 1 bookmarking and content sharing service on the Internet. I believe this will give them a distinct advantage over Gigya because the now have the opportunity to tap into over 20 billion views per month and reach more than 200 million unique visitors. Talk about creating an extremely large opportunity for reaching people online through this acquisition. I’ll be sure to comment again when I come across more sites related to social media and widget distribution/analytics.

Comments on: Social media analytics – stats for social sites and widgets

By: Brett Lane