In January, AdSense scaled back its referral payouts to publishers, particularly those outside the US and Japan. Now, it’s terminating the entire program, shuttling US-based publishers to its Performics-run Google Affiliate Network (which, similarly, pays out to publishers for advertiser-defined actions, like signups and purchases).

The referral program terminates at the end of August; publishers are advised to make the necessary changes (removing the referral code from their sites, and saving locally any reporting data they wish to retain) within the next 2 months.

This entry was posted on Monday, June 30th, 2008 at 6:57 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.