Comments on: Why online advertising is recession-proof http://blog.yieldbuild.com/2008/07/15/why-online-advertising-is-recession-proof/ Internet Ad Optimization Blog Sun, 20 Mar 2011 19:10:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jason Menayan http://blog.yieldbuild.com/2008/07/15/why-online-advertising-is-recession-proof/comment-page-1/#comment-983 Jason Menayan Wed, 16 Jul 2008 17:45:21 +0000 http://blog.yieldbuild.com/2008/07/15/why-online-advertising-is-recession-proof/#comment-983 Thank you, Philip, for bringing this up. It's true that brand-focused display advertising is most likely to take a hit if advertisers rein in their online spend, but it really shouldn't. That tremendous gap you mention is exactly the reason they shouldn't. Thank you, Philip, for bringing this up. It’s true that brand-focused display advertising is most likely to take a hit if advertisers rein in their online spend, but it really shouldn’t. That tremendous gap you mention is exactly the reason they shouldn’t.

]]> By: Philip http://blog.yieldbuild.com/2008/07/15/why-online-advertising-is-recession-proof/comment-page-1/#comment-981 Philip Wed, 16 Jul 2008 04:02:41 +0000 http://blog.yieldbuild.com/2008/07/15/why-online-advertising-is-recession-proof/#comment-981 Excellent post, to add to it, there is still so much room for growth in the online advertising sphere... A recent IAB UK brand engagement report found a massive gap between a retail company's avg spend online (2.5% of advertising budget), and the perceived brand engagement at 40%... One does have to question the exactness of figures like this, but I do believe the value that advertisers get online is still a long way above the investment that the money handlers are willing to shell out. Cheers. Excellent post, to add to it, there is still so much room for growth in the online advertising sphere… A recent IAB UK brand engagement report found a massive gap between a retail company’s avg spend online (2.5% of advertising budget), and the perceived brand engagement at 40%… One does have to question the exactness of figures like this, but I do believe the value that advertisers get online is still a long way above the investment that the money handlers are willing to shell out.

Cheers.

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