Comments on: Microsoft testing its answer to AdSense

By: Danny Gabriner

Danny Gabriner — Sun, 10 Aug 2008 22:12:07 +0000

I don’t see how Microsoft is planning on distinguishing itself from Google here. Other than a different interface to set things up, it seems like the net result on your page will be roughly the same, a few lines of ads. And if you compare side by side, I can’t imaging Microsoft ads yielding a higher RPM unless Microsoft were to give a much larger cut of the advertisers’ dollars to the publisher. Even with doing this, the fact that there is far less advertiser competition on Microsofts Platform means there still might be enough to entice publishers away from AdSense.

By: Jason Menayan

Jason Menayan — Mon, 21 Jul 2008 17:17:02 +0000

Thanks, Jeff. True, Msft and Yahoo need to offer something substantially different and better to AdSense to lure advertisers and publishers. Maybe we’ll see one of them purchase Proximic or Peer39, two companies we’ve written about in this blog. I’m not sure, though, if semantic matching is a game-changer or a step-change in terms of making online advertising more efficient, though.

By: jeff levy

jeff levy — Mon, 21 Jul 2008 05:12:56 +0000

Msft and yhoo need a game changer at this point to compete well with google on both the publisher and advertiser side. One interesting are is semantic advertising where ads are targeted by page meaning vs random keywords on a page. This could be very appealing to advertisers especially when coming from one of the large palyers in the field. Not sure where MS, Yahoo and AOL are in the game but this will def. be an interesting area to see who will come out with a first commercial application of this sort and potentially lead this new era of internet advertising.
Will it be google again??…