Comments on: Behavioral targeting – when does hyper-relevant become creepy? http://blog.yieldbuild.com/2008/07/21/behavioral-targeting-when-does-hyper-relevant-become-creepy/ Internet Ad Optimization Blog Sat, 21 Nov 2009 00:33:52 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Matt http://blog.yieldbuild.com/2008/07/21/behavioral-targeting-when-does-hyper-relevant-become-creepy/comment-page-1/#comment-1028 Matt Fri, 08 Aug 2008 18:16:03 +0000 http://blog.yieldbuild.com/2008/07/21/behavioral-targeting-when-does-hyper-relevant-become-creepy/#comment-1028 i've seen some ads with a thumb up down below it and you can give the ad feedback... so i went ahead and flagged a bunch of unrelated ads. Now they no longer show that. i’ve seen some ads with a thumb up down below it and you can give the ad feedback… so i went ahead and flagged a bunch of unrelated ads. Now they no longer show that.

]]> By: Jason Menayan http://blog.yieldbuild.com/2008/07/21/behavioral-targeting-when-does-hyper-relevant-become-creepy/comment-page-1/#comment-1000 Jason Menayan Wed, 23 Jul 2008 18:45:12 +0000 http://blog.yieldbuild.com/2008/07/21/behavioral-targeting-when-does-hyper-relevant-become-creepy/#comment-1000 Thanks, David! You're right. It only takes one fairly clever (or clumsy) example of targeting to sensitize people. I remember seeing an ad on a Yahoo property that said "Thinking about back surgery?" when I really had. I was almost absolutely certain that I had never searched on that sort of thing on Yahoo (it's not my go-to search engine). Definitely made me wonder where I had gone online that made Yahoo know. But I *did* click on the ad... Thanks, David!

You’re right. It only takes one fairly clever (or clumsy) example of targeting to sensitize people. I remember seeing an ad on a Yahoo property that said “Thinking about back surgery?” when I really had. I was almost absolutely certain that I had never searched on that sort of thing on Yahoo (it’s not my go-to search engine). Definitely made me wonder where I had gone online that made Yahoo know. But I *did* click on the ad…

]]> By: David Berkowitz http://blog.yieldbuild.com/2008/07/21/behavioral-targeting-when-does-hyper-relevant-become-creepy/comment-page-1/#comment-998 David Berkowitz Wed, 23 Jul 2008 00:02:36 +0000 http://blog.yieldbuild.com/2008/07/21/behavioral-targeting-when-does-hyper-relevant-become-creepy/#comment-998 Jason, it's great to hear you enjoyed the article and it tied into some of the issues discussed at the event. It's also interesting seeing all the consumer feedback that's bubbling up, where Kopp and I, among countless others, report on consumer reactions. No one watches Lost and says, "Why were they showing me a Jeep ad?" Maybe it's a positive sign overall that people have higher expectations. Jason, it’s great to hear you enjoyed the article and it tied into some of the issues discussed at the event.

It’s also interesting seeing all the consumer feedback that’s bubbling up, where Kopp and I, among countless others, report on consumer reactions. No one watches Lost and says, “Why were they showing me a Jeep ad?” Maybe it’s a positive sign overall that people have higher expectations.

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