YieldBuild held its first open house yesterday, and by all accounts it was a great success. About 70 people attended throughout the evening to enjoy our mixer, meeting other professionals in the online advertising and publishing space. It’s one dubious measure of the success of the evening that the food was gone (except the vegetables and hummus platter) by around 7 pm! And we had a lot.

Three leaders in the space talked about their companies and how they are monetizing (Joel Toledano, CEO of Krillion, came a bit later in the evening):

• Zach Coelius, CEO, Triggit
• Steve Polsky, President and COO, Flixster
• Will Price, CEO, Widgetbox

Thank you to all attendees, and we hope to see you at our next event! Watch this blog for details.

Attendees listen to Zach talk about Triggit.

Paul interviews Will about Widgetbox.

Steve Polsky shares on “the movie thing”, Flixster.

Attendees listen.

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