Comments on: Contextual ad RPCs are rising http://blog.yieldbuild.com/2008/07/30/contextual-ad-rpcs-are-rising/ Internet Ad Optimization Blog Mon, 22 Feb 2010 21:58:17 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Danny Gabriner http://blog.yieldbuild.com/2008/07/30/contextual-ad-rpcs-are-rising/comment-page-1/#comment-1031 Danny Gabriner Sun, 10 Aug 2008 22:07:40 +0000 http://blog.yieldbuild.com/2008/07/30/contextual-ad-rpcs-are-rising/#comment-1031 This graph looks interesting, but I think it would be even more helpful to see a breakdown by publisher type or category. Obviously the market for different types of keywords and ads varies intensely, and it would be interesting to see if each market is moving in this same general direction. As far as your reasons, I doubt Google is kicking back any extra money to publishers. This almost surely is an increase in competition which causes higher costs per ad. The big question however is where is this effect the greatest. I would love to see numbers somewhere of what a general revenue per click is on a cooking page versus a SEO tutorial page versus a gaming page. This graph looks interesting, but I think it would be even more helpful to see a breakdown by publisher type or category. Obviously the market for different types of keywords and ads varies intensely, and it would be interesting to see if each market is moving in this same general direction.

As far as your reasons, I doubt Google is kicking back any extra money to publishers. This almost surely is an increase in competition which causes higher costs per ad. The big question however is where is this effect the greatest. I would love to see numbers somewhere of what a general revenue per click is on a cooking page versus a SEO tutorial page versus a gaming page.

]]> By: Contextual ad RPCs are rising « Blog and Buzz http://blog.yieldbuild.com/2008/07/30/contextual-ad-rpcs-are-rising/comment-page-1/#comment-1012 Contextual ad RPCs are rising « Blog and Buzz Wed, 30 Jul 2008 19:06:46 +0000 http://blog.yieldbuild.com/2008/07/30/contextual-ad-rpcs-are-rising/#comment-1012 [...] ad RPCs are rising Contextual ad RPCs are rising | YieldBuild Blog We have no idea if the rise in RPC makes up for—or exceeds—any losses through lower CTRs, and, [...] [...] ad RPCs are rising Contextual ad RPCs are rising | YieldBuild Blog We have no idea if the rise in RPC makes up for—or exceeds—any losses through lower CTRs, and, [...]

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