http://blog.yieldbuild.com/2008/08/27/google-ad-manager/ Internet Ad Optimization Blog Sun, 15 Nov 2009 14:11:40 -0800 http://wordpress.org/?v=2.8.6 hourly 1 http://blog.yieldbuild.com/2008/08/27/google-ad-manager/comment-page-1/#comment-1787 sarah Tue, 17 Mar 2009 17:09:40 +0000 http://blog.yieldbuild.com/2008/08/27/google-ad-manager/#comment-1787 The solution sounds interesting, but it's still a passive way to optimize remnant inventory. Other companies will actually optimize the inventory by developing ad network relationships on behalf of individual publishers to ensure the serving of higher quality and higher yielding ads. The solution sounds interesting, but it’s still a passive way to optimize remnant inventory. Other companies will actually optimize the inventory by developing ad network relationships on behalf of individual publishers to ensure the serving of higher quality and higher yielding ads.

]]> http://blog.yieldbuild.com/2008/08/27/google-ad-manager/comment-page-1/#comment-1100 Jason Menayan Tue, 02 Sep 2008 17:21:36 +0000 http://blog.yieldbuild.com/2008/08/27/google-ad-manager/#comment-1100 Thank you for the WSJ link, Max. Yes, indeed there are a handful of companies are putting video production into the hands of small businesses. And television, local cable, and various Web spots are all possible - increasingly managed through the same console (i.e. Google's). Thank you for the WSJ link, Max. Yes, indeed there are a handful of companies are putting video production into the hands of small businesses. And television, local cable, and various Web spots are all possible – increasingly managed through the same console (i.e. Google’s).

]]> http://blog.yieldbuild.com/2008/08/27/google-ad-manager/comment-page-1/#comment-1099 Max Tue, 02 Sep 2008 13:13:48 +0000 http://blog.yieldbuild.com/2008/08/27/google-ad-manager/#comment-1099 Of late, I have heard an interesting concept of Video advertising and how online video ads are getting better ROI compared to TV commercial. I also read an article on The Wall Street Journal http://online.wsj.com/article/SB121803438950516993.html?mod=SmallBusinessMain_feature_articles which caught my interest where quite a lot was said about the phenomenon of online video ads and how companies are providing free platform to small and medium sized business to come up with video ads. This is very inspiring that start ups and smaller companies can cash on this ongoing boom without having to stretch their budget. Of late, I have heard an interesting concept of Video advertising and how online video ads are getting better ROI compared to TV commercial. I also read an article on The Wall Street Journal http://online.wsj.com/article/SB121803438950516993.html?mod=SmallBusinessMain_feature_articles which caught my interest where quite a lot was said about the phenomenon of online video ads and how companies are providing free platform to small and medium sized business to come up with video ads.
This is very inspiring that start ups and smaller companies can cash on this ongoing boom without having to stretch their budget.

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