Master New Media’s Robin Good spoke with YieldBuild CEO Paul Edmondson recently, and posted the video of his interview with Paul Edmondson on his site. They cover what YieldBuild is, how it benefits publishers in terms of its ease of use and performance, why ad optimization like this matters, and how YieldBuild compares to Pubmatic and the Rubicon Project.

For a full transcript, see Robin’s post.

This entry was posted on Tuesday, September 9th, 2008 at 12:00 pm and is filed under YieldBuild. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.