Comments on: Ad locations – YieldBuild Lab’s Heat Map

By: Jason Menayan

Jason Menayan — Tue, 03 Mar 2009 15:55:07 +0000

Both of you report poor performance in the lower folds of the page, particularly to the right. I’d suggest an ad right below the bottom of the content – we’ve found that it can perform nicely (not always, naturally, but worth trying if you’re not using YieldBuild to do to that for you)

120×240 performing well? Interesting!

By: Kernel Krumpet

Kernel Krumpet — Tue, 03 Mar 2009 03:11:06 +0000

Yeah, I agree. Bottom right column placement – awful.
Top Right I’ve had a lot of success with 120×240’s.
In the content of the top fold has been best for me I think…

By: Colin @ Web 3

Colin @ Web 3 — Fri, 03 Oct 2008 00:24:21 +0000

Very interesting… Does this represent where people put ads… rather than necessarilly where is best…. my testing has definitely shown bottom right is a bad place… very low CTR

Thanks!