In an effort to expand its reach along the online advertising inventory tail, AOL’s Platform-A, the largest ad network according to ComScore (with 171 billion uniques in July, and 90.4% reach), will be opening up its pool of advertisers to its self-service BidPlace platform, due in the first half of 2009.

With this move, Platform-A extends its display network to a wide swathe of publishers, and runs up against Google AdSense and AdBrite, both of which have given small advertisers the ability to target campaigns on their own. BidPlace will extend the demographic, psychographic, geographic and behavioral targeting platform currently available to Platform-A advertisers to BidPlace. Like with AdSense, BidPlace advertisers will be able to predict volume and spend based on their targeting strategy.

This entry was posted on Friday, September 26th, 2008 at 9:36 am and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.