Paul Edmondson, YieldBuild’s CEO, was quoted in a recent Wired post on the state of online ad prices. Digging into our data on contextual ad networks (which I had shared on contextual ad rpc trends on this blog at the end of July), we noticed a slow drift downwards in Q3, and a noticeable resurgence in RPC values before the tumult of the financial sector meltdown.
Paul shared his thoughts on fluctuations in RPC payouts to publishers, explaining that changes tend to be gradual, with the recent turbulence rather unusual.
Full article at Wired.
This entry was posted on Monday, November 3rd, 2008 at 4:58 pm and is filed under Online Advertising, YieldBuild Lab. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.