Online ad price trends

By November 3rd, 2008

Paul Edmondson, YieldBuild’s CEO, was quoted in a recent Wired post on the state of online ad prices. Digging into our data on contextual ad networks (which I had shared on contextual ad rpc trends on this blog at the end of July), we noticed a slow drift downwards in Q3, and a noticeable resurgence in RPC values before the tumult of the financial sector meltdown.

Paul shared his thoughts on fluctuations in RPC payouts to publishers, explaining that changes tend to be gradual, with the recent turbulence rather unusual.

Full article at Wired.

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This entry was posted on Monday, November 3rd, 2008 at 4:58 pm and is filed under Online Advertising, YieldBuild Lab. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

6 Responses to “Online ad price trends”

  1. Interview of YieldBuild’s Jason Menayan | Ecommy - your ecommerce support for your online business Says:

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  2. Interview of YieldBuild’s Jason Menayan | GetBux Says:

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  3. Interview of YieldBuild’s Jason Menayan | SEO Tips Mashup Says:

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  4. Internet Marketing News » Blog Archive » Interview of YieldBuild’s Jason Menayan Says:

    [...] We don’t have any practical use across sites that can help any one site in particular, but we do monitor trends and can come up with more generalized trends like those here: http://blog.yieldbuild.com/2008/11/03/online-ad-price-trends/ [...]

  5. Interview of YieldBuild’s Jason Menayan : india sem Says:

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  6. SEO Costa Rica » Blog Archive » Interview of YieldBuild’s Jason Menayan Says:

    [...] We don’t have any practical use across sites that can help any one site in particular, but we do monitor trends and can come up with more generalized trends like those here: http://blog.yieldbuild.com/2008/11/03/online-ad-price-trends/ [...]

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