ad:Tech – Geoff Ramsey on Digital Marketing

By Jason Menayan November 4th, 2008

Geoff Ramsey eMarketer adTechPaul Edmondson, YieldBuild CEO, is attending ad:Tech in New York City, and had a few interesting nuggets from the first post-keynote presentation by Geoff Ramsey (whose most recent eMarketer editorial was referenced in a blog post on state of the online ad market):

  • The good news is capitalism isn’t dead. Consumers are thinking harder about spending and are looking harder for information to make decisions.
  • 31 percent of ad budgets have been cut and Marketing Sherpa says 70% are planning a decrease.
  • Still, digital is expected to grow 14.5% in 2009 (eMarketer).
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