Comments on: Can fewer ads make publishers more money? http://blog.yieldbuild.com/2008/11/17/can-fewer-ads-make-publishers-more-money/ Internet Ad Optimization Blog Sun, 20 Mar 2011 19:10:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Icerocket Tracker starts using Google Ads « TechWag http://blog.yieldbuild.com/2008/11/17/can-fewer-ads-make-publishers-more-money/comment-page-1/#comment-1666 Icerocket Tracker starts using Google Ads « TechWag Sun, 15 Feb 2009 15:39:57 +0000 http://blog.yieldbuild.com/2008/11/17/can-fewer-ads-make-publishers-more-money/#comment-1666 [...] Can fewer ads make publishers more money? (yieldbuild.com) Filed under: award, funding Tags: Company, FriendFeed, google, IceRocket, Money, Page view, Search, Search Engines [...] [...] Can fewer ads make publishers more money? (yieldbuild.com) Filed under: award, funding Tags: Company, FriendFeed, google, IceRocket, Money, Page view, Search, Search Engines [...]

]]> By: Jason Menayan http://blog.yieldbuild.com/2008/11/17/can-fewer-ads-make-publishers-more-money/comment-page-1/#comment-1302 Jason Menayan Thu, 20 Nov 2008 16:37:19 +0000 http://blog.yieldbuild.com/2008/11/17/can-fewer-ads-make-publishers-more-money/#comment-1302 Thank you for commenting, Jordan. I think your conclusion about CTR & eCPM makes sense, especially when you're considering community-driven traffic for a site. I believe Shuman said that overall revenues for the publisher went up, and I'm sorry for not making that clear. I tried to find out if this study was published publicly somewhere, but couldn't find anything, and, unfortunately, I'm relying on what I heard in a relatively brief comment by him. Thank you for commenting, Jordan. I think your conclusion about CTR & eCPM makes sense, especially when you’re considering community-driven traffic for a site.

I believe Shuman said that overall revenues for the publisher went up, and I’m sorry for not making that clear. I tried to find out if this study was published publicly somewhere, but couldn’t find anything, and, unfortunately, I’m relying on what I heard in a relatively brief comment by him.

]]> By: Jordan Mitchell http://blog.yieldbuild.com/2008/11/17/can-fewer-ads-make-publishers-more-money/comment-page-1/#comment-1301 Jordan Mitchell Thu, 20 Nov 2008 16:07:16 +0000 http://blog.yieldbuild.com/2008/11/17/can-fewer-ads-make-publishers-more-money/#comment-1301 Hi Jason, most anytime you decrease ad delivery volume you increase CTR and eCPM. But it's not just about eCPM, it's about optimizing revenue generation or (in the case of a forum which is likely community driven traffic not SEO driven), revenue per user. Did Shuman happen to mention what happened to the publisher overall revenues when they dropped their ad delivery volume 90%? Hi Jason, most anytime you decrease ad delivery volume you increase CTR and eCPM. But it’s not just about eCPM, it’s about optimizing revenue generation or (in the case of a forum which is likely community driven traffic not SEO driven), revenue per user.

Did Shuman happen to mention what happened to the publisher overall revenues when they dropped their ad delivery volume 90%?

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