I guest-blogged a post at tech news and commentary blog Profy today. Here’s an excerpt:

3. Myth: Referral/commission offers are a better long-term form of revenue generation than ads.

The reality is that there is no such thing as either/or when it comes to monetizing content. Unless you have exclusive representation by a network or agency, you should find the right blend of monetization options for every page or category of page.

•Referral/commission options can be an excellent primary (but not sole) monetization vehicle for pages with content targeted to the offer(s), and highly-targeted (usually search) traffic.

•Contextual advertising does well on the same sort of specific content, and complements referral/commission offers well. It gives visitors other options if they don’t want to be forced down the sales funnel, especially if they’re in information-gathering mode instead of buying mode.

•High-volume incidental or repeat traffic is best monetized through a CPM display ad network, since there might not be enough contextual relevance for referral/commission or contextual advertising to perform well.

Full post available at Profy.

This entry was posted on Tuesday, December 9th, 2008 at 3:38 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.