Internet publishing giant IAC sounded a dismal tone in yesterday’s earnings call, when chief Barry Diller shared the following about IAC’s properties’ online ad revenue picture:
- CPC (think AdSense and the like) took a 8-12% hit.
- CPM (display) projected to drop 50% in the month
Both of these figures are considerably less rosy than the general market projections made by eMarketer just a few months ago, but given the size and breadth of IAC’s online holdings, it’s not unreasonable to expect their figures as a bellwether for the entire market. HubPages, which primarily monetizes via CPC, has taken a very similar hit, as well, over the past month or so.
This entry was posted on Wednesday, February 4th, 2009 at 1:04 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.