Comments on: Anecdotal Evidence – Sites with High Repeat Visitors vs Sites with Large Reach http://blog.yieldbuild.com/2009/02/11/anecdotal-evidence-%e2%80%93-sites-with-high-repeat-visitors-vs-sites-with-large-reach/ Internet Ad Optimization Blog Mon, 22 Feb 2010 21:58:17 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: fazy http://blog.yieldbuild.com/2009/02/11/anecdotal-evidence-%e2%80%93-sites-with-high-repeat-visitors-vs-sites-with-large-reach/comment-page-1/#comment-2513 fazy Sat, 12 Dec 2009 13:47:37 +0000 http://blog.yieldbuild.com/2009/02/11/anecdotal-evidence-%e2%80%93-sites-with-high-repeat-visitors-vs-sites-with-large-reach/#comment-2513 thank you your information was useful for me, thanks thank you your information was useful for me, thanks

]]> By: MikeD http://blog.yieldbuild.com/2009/02/11/anecdotal-evidence-%e2%80%93-sites-with-high-repeat-visitors-vs-sites-with-large-reach/comment-page-1/#comment-1660 MikeD Sat, 14 Feb 2009 20:43:02 +0000 http://blog.yieldbuild.com/2009/02/11/anecdotal-evidence-%e2%80%93-sites-with-high-repeat-visitors-vs-sites-with-large-reach/#comment-1660 You post makes total sense. The numbers from social networking sites fits my experience as well (some sections of their sites do better or and some do worse than $0.08 eCPM). I think the challenge ad-based sites with loyal customers is to provide not only relevant content and user experience (the community) but also relevant advertisements. Interestingly, we've been able to create good lift for our partners in this social networking category using various forms of "targeting the people not the page". I guess my question about absolute revenue was misguided - the percent change in effective CPM is probably the better metric. You post makes total sense. The numbers from social networking sites fits my experience as well (some sections of their sites do better or and some do worse than $0.08 eCPM).

I think the challenge ad-based sites with loyal customers is to provide not only relevant content and user experience (the community) but also relevant advertisements. Interestingly, we’ve been able to create good lift for our partners in this social networking category using various forms of “targeting the people not the page”.

I guess my question about absolute revenue was misguided – the percent change in effective CPM is probably the better metric.

]]> By: Paul Edmondson http://blog.yieldbuild.com/2009/02/11/anecdotal-evidence-%e2%80%93-sites-with-high-repeat-visitors-vs-sites-with-large-reach/comment-page-1/#comment-1653 Paul Edmondson Thu, 12 Feb 2009 15:54:05 +0000 http://blog.yieldbuild.com/2009/02/11/anecdotal-evidence-%e2%80%93-sites-with-high-repeat-visitors-vs-sites-with-large-reach/#comment-1653 HubPages had a CPM of $1.50 yesterday on a per ad basis. The site gets 80+% of traffic from search engines and is monetized by mainly text based ads. 90+% of visitors were to the site for the first time yesterday and viewed less than three pages per visit. A social networking site that has over twenty pvs per session, less than 10% of traffic from natural search, most visitors had been to the site before had effective CPMs of 8 cents yesterday. Down about 50% from December. HubPages had a CPM of $1.50 yesterday on a per ad basis. The site gets 80+% of traffic from search engines and is monetized by mainly text based ads. 90+% of visitors were to the site for the first time yesterday and viewed less than three pages per visit.

A social networking site that has over twenty pvs per session, less than 10% of traffic from natural search, most visitors had been to the site before had effective CPMs of 8 cents yesterday. Down about 50% from December.

]]> By: MikeD http://blog.yieldbuild.com/2009/02/11/anecdotal-evidence-%e2%80%93-sites-with-high-repeat-visitors-vs-sites-with-large-reach/comment-page-1/#comment-1648 MikeD Thu, 12 Feb 2009 04:45:34 +0000 http://blog.yieldbuild.com/2009/02/11/anecdotal-evidence-%e2%80%93-sites-with-high-repeat-visitors-vs-sites-with-large-reach/#comment-1648 What are the absolute revenues for those two classes of sites? What are the absolute revenues for those two classes of sites?

]]>