Here’s what’s been percolating in the news over the past week:

• Overall growth dismal: IDC is predicting the first contraction in online ad spend in Q1 since 2001, and negligible growth for the year overall. Q1 is expected to be -5%, Q2 even worse, with a slow recovery starting mid-year.
• Local ad spend will continue to shift online: Traditional local ad spend (TV, radio, direct mail, etc.) will continue its inexorable decline, according to BIA’s Kelsey Group, while growth in local online spend will not offset an overall drop through 2013. Local digital advertising is predicted to grow from $14 billion in ‘08 to $32 billion in ‘13.
• Consumers pay attention to online ads at night: Lightspeed Research and IAB say research demonstrates that online consumers are receptive to ads in the evening, with younger visitors growing in their engagement as the day went on, while older visitors maximizing their interest in the p.m. hours before and after dinner.

This entry was posted on Friday, February 27th, 2009 at 2:10 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.