Three new banner formats sanctioned by the Online Publishers Association (OPA) have gotten the green light to debut on CNN.com, NYTimes.com, WSJ.com, ESPN.com and other OPA-member sites with a combined audience of over 108 million monthly visitors and 66% of the US Internet audience.
- Fixed Panel: 336 x 860; follows the visitor down the page
- XXL Box: 468 x 640; expandable for video and with page-turning capability
- Pushdown: 970 x 418; unfurls to take over most of the visible page but then rolls up
No word on when exactly the ads will be rolled out; I haven’t seen them in the wild yet on any of the sites that are supposed to launch them. It will be interesting to see if they’re well-received by site visitors. If they are successful, expect to see new sizes and formats to proliferate with the blessing of the industry bodies.
This entry was posted on Tuesday, March 10th, 2009 at 1:39 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.