Comments on: Larger banner ads debut on NYT, WSJ & other top sites http://blog.yieldbuild.com/2009/03/10/larger-banner-ads-debut-on-nyt-wsj-other-top-sites/ Internet Ad Optimization Blog Sun, 20 Mar 2011 19:10:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Veličina nije važna, bar kada je o online reklamnim formatima reč | Win Win Blog http://blog.yieldbuild.com/2009/03/10/larger-banner-ads-debut-on-nyt-wsj-other-top-sites/comment-page-1/#comment-2321 Veličina nije važna, bar kada je o online reklamnim formatima reč | Win Win Blog Sat, 22 Aug 2009 20:33:23 +0000 http://blog.yieldbuild.com/2009/03/10/larger-banner-ads-debut-on-nyt-wsj-other-top-sites/#comment-2321 [...] pažnju. Ovo istraživanje je vršeno u prethodne 3 godine, pa u njega nisu uključeni neki od novih formata banera, pa ga zato treba uzeti sa rezervom. Jos neke interpretacije rezultata ove studije, zajedno sa [...] [...] pažnju. Ovo istraživanje je vršeno u prethodne 3 godine, pa u njega nisu uključeni neki od novih formata banera, pa ga zato treba uzeti sa rezervom. Jos neke interpretacije rezultata ove studije, zajedno sa [...]

]]> By: Jason Menayan http://blog.yieldbuild.com/2009/03/10/larger-banner-ads-debut-on-nyt-wsj-other-top-sites/comment-page-1/#comment-1760 Jason Menayan Wed, 11 Mar 2009 01:21:50 +0000 http://blog.yieldbuild.com/2009/03/10/larger-banner-ads-debut-on-nyt-wsj-other-top-sites/#comment-1760 You're right - ads meeting these specs are effectively restricted to OPA member sites (i.e. large, high-quality sites with their own internal ad sales forces). But eventually, it's easy to imagine ad sizes that there's plenty of inventory for drifting over to intermediates. Then, the onus will be to innovate again. :) You’re right – ads meeting these specs are effectively restricted to OPA member sites (i.e. large, high-quality sites with their own internal ad sales forces). But eventually, it’s easy to imagine ad sizes that there’s plenty of inventory for drifting over to intermediates. Then, the onus will be to innovate again. :)

]]> By: Paul Edmondson http://blog.yieldbuild.com/2009/03/10/larger-banner-ads-debut-on-nyt-wsj-other-top-sites/comment-page-1/#comment-1759 Paul Edmondson Wed, 11 Mar 2009 00:18:37 +0000 http://blog.yieldbuild.com/2009/03/10/larger-banner-ads-debut-on-nyt-wsj-other-top-sites/#comment-1759 What I think is interesting is that for publishers that have traction with brand advertisers, they have had a problem in the past of differentiating their premium inventory from their remnant. Here they have created a differentiated product from their remnant by simply creating a larger ad. On top of that, they have reduced supply which will help increase rates for these premium spots. I've seen them on ESPN.com. What I think is interesting is that for publishers that have traction with brand advertisers, they have had a problem in the past of differentiating their premium inventory from their remnant. Here they have created a differentiated product from their remnant by simply creating a larger ad. On top of that, they have reduced supply which will help increase rates for these premium spots.

I’ve seen them on ESPN.com.

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