YieldBuild announces new text ad program with Microsoft pubCenter
By Jason Menayan April 14th, 2009
We’re excited to announce that YieldBuild is launching the Premium Text Ad Program today, which includes access for qualifying publishers to Microsoft’s new contextual ad service, pubCenter (adCenter Publisher). The Premium Text Ad Program draws on high-quality, high-performance text ad sources, and complements AdSense or other text or display ad networks that you might be running on your site.
Microsoft pubCenter is currently in beta and not broadly available to interested publishers. However, YieldBuild can get qualifying publishers running Premium Text Ad Program ads including pubCenter today; both current and new YieldBuild publishers are eligible.
Why run Premium Text Ad Program ads alongside your AdSense? You might have read TechCrunch’s article on early results among private beta publishers that expressed performance significantly better than AdSense and Yahoo Publisher Network (YPN)—that has certainly been the case in our early tests as well. In addition to performing well, the ads are attractive and demonstrate excellent contextual breadth.
We look forward to bringing pubCenter to our Premium Text Ad Program participants!
Not a YieldBuild publisher? Sign up and opt in to the Premium Text Ad Program when setting up.
Current YieldBuild publisher? Just go to your Account > Networks page and click the button to start.
This entry was posted on Tuesday, April 14th, 2009 at 5:00 am and is filed under YieldBuild. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
April 14th, 2009 at 8:01 am
[...] into PubCenter for Publishers that want into the beta of Microsoft’s ad network) through the YieldBuild Premium Text Ad Program (PTAP). PubCenter is Microsoft’s contextual ad network that competes with the likes of [...]
April 14th, 2009 at 11:33 am
Okay, good news. Just a doubt, I understand that Ms pubcenter is for selected publishers only. Is the program available for non-US publishers? More over the MS ads are showing in my website, how will I get payed? Through Yieldbuild? That part is not clear.
April 14th, 2009 at 11:35 am
One more thing isn’t it against the Adsense TOS to show contextual ads from other networks in the same page along with adsense ads?
April 14th, 2009 at 11:48 am
Hi Hemanth,
Thank you for your questions.
The Premium Text Ad Program (including pubCenter) is available to non-US sites as far as we know, but it is limited to English-language sites only.
We are currently paying publishers for their Premium Text Ad Program earnings via check.
Google’s TOS requires that other contextual ads not look like AdSense ads to prevent confusion; we make sure that Premium Text Ad Program ads do not mimic AdSense ads in order to confuse site visitors.
April 14th, 2009 at 1:20 pm
Bookmarked it!
April 15th, 2009 at 5:24 am
I’m amazed from this YieldBuild service. This is truly next generation way for publishers.
April 16th, 2009 at 3:30 pm
[...] up, Yield Build. The company led by CEO Paul Edmondson has launched a new premium text ad network for publishers that optimizes Google AdSense ads in combination with somewhat exclusive Microsoft [...]