Since February, AdSense publishers have been able to choose from among three font styles (Times, Arial and Verdana) for their ad units. Now, publishers have some control over font size, as well.

Publishers can choose small, medium and large, subject to what can fit within the ad unit’s dimensions, with small being the current default (that will soon be changed to medium). A size default can be set across your entire account, or you can adjust size at the ad unit level.

It’s great that AdSense is giving its publishers greater control over the way text ads are presented. Publishers might have their own aesthetic preferences—such as wanting the font in an ad to match the font used for content on the page, in terms of face and size—or they might want to experiment with the sizes that improve ad performance. Larger fonts are likely to perform better than smaller in most scenarios, but, as we like to say, without testing, you can never be sure.

This entry was posted on Thursday, June 18th, 2009 at 11:29 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.