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	<title>Comments on: What&#8217;s Your CPM Per Minute for Visitors?</title>
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	<link>http://blog.yieldbuild.com/2009/08/10/whats-your-cpm-per-minute-for-visitors/</link>
	<description>Internet Ad Optimization Blog</description>
	<lastBuildDate>Mon, 22 Feb 2010 21:58:17 -0800</lastBuildDate>
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		<title>By: Anonymous</title>
		<link>http://blog.yieldbuild.com/2009/08/10/whats-your-cpm-per-minute-for-visitors/comment-page-1/#comment-2338</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 03 Sep 2009 19:02:46 +0000</pubDate>
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		<description>CPM is cost per mille (thousand) so you need to divide by 1,000 to get to the CPM per viewer.  It&#039;s not $328 per viewer as in your example, but $0.328 per viewer per one hour of TV.</description>
		<content:encoded><![CDATA[<p>CPM is cost per mille (thousand) so you need to divide by 1,000 to get to the CPM per viewer.  It&#8217;s not $328 per viewer as in your example, but $0.328 per viewer per one hour of TV.</p>
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