Comments on: Semantic ad targeting http://blog.yieldbuild.com/2009/08/18/semantic-ad-targeting/ Internet Ad Optimization Blog Mon, 22 Feb 2010 21:58:17 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Sami Linnanvuo http://blog.yieldbuild.com/2009/08/18/semantic-ad-targeting/comment-page-1/#comment-2311 Sami Linnanvuo Thu, 20 Aug 2009 10:02:05 +0000 http://blog.yieldbuild.com/?p=598#comment-2311 We at Leiki have been developing semantic ad targeting technology since the year 2000. We use a hand-crafted ontology of about 100k concepts to analyze the contents of the page the user is currently viewing and to build a behavioral profile of each user which can be used in recommending content and targeting ads. It's all automatic - all a publisher needs to do is to put our tag on their site. I agree with you that there's a big difference between semantic analysis of the topics in a page vs. simple keyword matching. You need a powerful disambiguation techniques to figure out the actual meaning of a word in a given context to be able to avoid bad placements. You can find more info at <a href="http://www.leiki.com" rel="nofollow">www.leiki.com</a>. We at Leiki have been developing semantic ad targeting technology since the year 2000. We use a hand-crafted ontology of about 100k concepts to analyze the contents of the page the user is currently viewing and to build a behavioral profile of each user which can be used in recommending content and targeting ads. It’s all automatic – all a publisher needs to do is to put our tag on their site.

I agree with you that there’s a big difference between semantic analysis of the topics in a page vs. simple keyword matching. You need a powerful disambiguation techniques to figure out the actual meaning of a word in a given context to be able to avoid bad placements.

You can find more info at http://www.leiki.com.

]]> By: Paul Knegten http://blog.yieldbuild.com/2009/08/18/semantic-ad-targeting/comment-page-1/#comment-2307 Paul Knegten Wed, 19 Aug 2009 15:39:48 +0000 http://blog.yieldbuild.com/?p=598#comment-2307 Dapper's MashupAds has simply been renamed to Dapper Ads -- you can get more information at www.dapper.net. Dapper’s MashupAds has simply been renamed to Dapper Ads — you can get more information at http://www.dapper.net.

]]>