This week, AdSense announced some improvements to their ability to match ads to content will be rolling out.  As they say, the proof is in the pudding.   Since Monday, we’ve seen a 15% increase in CPMs that has been consistent across a sampling of our publishers.

While it’s not uncommon for AdSense earnings to fluctuate, we hope that the correlation between this announcement and improved earnings is here to stay.

This entry was posted on Wednesday, August 19th, 2009 at 5:55 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.