The Fed Chief Ben Bernanke claims we’re emerging from a recession, real estate prices are stabilizing, and now even the moribund online ad sector is poised for a healthy rebound in the coming year. WPP’s GroupM is projecting 11% growth in online advertising in 2010 to hit $65 billion worldwide (across 36 countries), with online capturing 14.6% of tracked media.
United States in 2010:
- 7% growth to $24.4 billion
- 17% of overall ad spend (15.4% in 2009)
- search (including contextual) and video biggest drivers; display weak (mirroring global trends: display will grow 5% next year compared to search’s 12%)
- strong weakness in traditional media (esp. newspapers) also a huge driver
The report gives a nod to behavioral targeting (“intentional marketing”) and the growing nexus between search advertising and socnets’ social graphs.
Mobile advertising gets notable attention: in 2010, it will account for 6% of total digital ad spend (or $3.3 billion), representing a 19% increase over 2009. In the U.S.:
- those accessing the news on their phones every day has doubled to 22 million in 2009
- those accessing socnets on their phones daily has quadrupled to 9 million this year
This entry was posted on Tuesday, September 22nd, 2009 at 6:15 pm and is filed under Online Advertising, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.