AdSense: Google takes a third (32% to be precise)

By May 24th, 2010

adsense-logo-gifSo much for the Google black box. Google ended years of publisher speculation when it just announced on its AdSense blog that it pays 68% of its revenue to its publishers for AdSense for Content. (It also adds that it pays out 51% of its revenue to its publishers for AdSense for Search)

The first question I had was “with what standard deviation?”. Does Google really pay out the same percentage to all of its publishers, large and small? The language of its post seems to indicate that, with the exception of large publishers with whom they have custom contracts, the 68% holds for everyone.

The second question I asked–and maybe this is just speculative–is “does that figure change?”. Google leaves that open, as its administration costs might change down the line, but the thing about putting a hard number out there is that it will be watched and commented on, and should it change against the publishers, expect an uproar. Since Google doesn’t exactly like to court resentment and bad PR, let’s assume the 68% is the lower bar for publisher payout going forward.

Third question: “what will AdSense publishers speculate on now that Google’s rev share is no longer a secret?”

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This entry was posted on Monday, May 24th, 2010 at 2:30 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

10 Responses to “AdSense: Google takes a third (32% to be precise)”

  1. Adsense Revenue Sharing Program | SPIRIT Says:

    [...] AdSense: Google takes a third (32% to be precise) (yieldbuild.com) [...]

  2. Mark Bowles Says:

    Its hard enough to make any money from Google as it is without them taking money away from publishers…

    Google AdSense is still the best performing network for my site anyway by a very long way, the figures themselves back this up.

    Mark Bowles
    Cornweb

  3. Curtis Drawdy Says:

    As rich as Google is. You would think they would give the little guy more revenue.

  4. Personals Says:

    If I pay a $1 when someone clicks on my ad through AdWords, but earn $.50 when someone clicks on an add from AdSense I have served on my site, where is my earning? Seems like I am in the red constantly.

  5. John Says:

    My wife got her first Google check yesterday she was so happy. So yes they may take 32% but at least they do provide an avenue to make some cash. It could be worst they could take the program away and not pay anything.

  6. Madama Says:

    I got my first check from AdSense 3 months back and ever since I get a check every month.

  7. Single Guy in Texas Says:

    Does anyone know if there is a better earning ad engine than adsense? I tried to apply for YPN but since they are merging with Bing they stopped accepting new publishers. Bing has me waiting for now.

  8. damu Says:

    Google adsense has really helped so many people from taking wrong paths and decisions.
    Because of adsense people are creating really useful blogs and sharing and gaining knowledge.
    I use yieldbuild to optimize ads on 3 of my sites and i get more clicks on adsense than premium ads that of microsoft.

  9. Mark Bowles Says:

    Its hard enough to make any money from Google as it is without them taking money away from publishers… Google AdSense is still the best performing network for my site anyway by a very long way, the figures themselves back this up.

  10. Nona Mills Says:

    My wife got her first Google check yesterday she was so happy. So yes they may take 32% but at least they do provide an avenue to make some cash. It could be worst they could take the program away and not pay anything.

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