I’m frequently asked by publishers about YieldBuild reporting data and how it affects gross revenue. There are a couple of things to keep in mind about reporting that may answer a lot of these questions!

1. Delays – there can be delays in reporting from some of our ad networks if:

-You just created an account. It can take at least 3-4 days from when a site goes live for anyone to be able to track the progress
-You are signed up with multiple ad networks. Some of our ad partners are slower than others in reporting data – this is usually a 24 hour lag.
-It was just the weekend. As you can expect, some of our ad partners wait until Monday to report weekend progress. By Tuesday these reports should be up and accurate.

2. The PERFORMANCE and NETWORKS tabs are what reflect actual numbers.

Sometimes pubs get concerned because data under the PAGES or SITES tab does not match data under the PERFORMANCE and NETWORKS tabs. Keep in mind that the latter two are what reflect the actual numbers and the former two are merely YieldBuild’s internal estimates, which can be slightly inaccurate sometimes.