One of our customers, Dablink – a Brazilian online photo editing site (http://www.dablink.com.br/) – has been running the YieldBuild Publishers Solution for several months now, and recently had this to say about their experience:
“I must confess that I was quite skeptical at first with YieldBuild’s ability to increase the eCPM of my inventory. I was already running a quite high eCPM, and didn’t believe there could be any margin for further improvement. But since it didn’t cost me anything to give YieldBuild a try, I signed-up for the beta, and I was amazed by the performance. After just a few days, the earnings and the eCPM soared to levels I’d never seen before. Even better, I noticed that some ad placements on the bottom of my pages that weren’t frequently viewed simply disappeared. Through its constant retesting process, YieldBuild calculated that these ads were not performing well and removed them, thus leaving my page with only the ads that I really need.
“It’s very pleasant to have the task of watching your inventory optimized automatically, knowing that you are getting the most out of it without cluttering your page with useless ads.”
Attention! Paul Edmondson, CEO of YieldBuild, will be speaking at the Web 2.0 Conference in San Francisco, Thursday, April 24, at 11 am: Maximizing Ad Revenue Through Format Optimization. Be sure to mark your calendars!