YieldBuild Blog» Customer Success

International Customer Success

Ren Chin — Wed, 09 Apr 2008 21:04:51 +0000

One of our customers, Dablink – a Brazilian online photo editing site (http://www.dablink.com.br/) – has been running the YieldBuild Publishers Solution for several months now, and recently had this to say about their experience:

“I must confess that I was quite skeptical at first with YieldBuild’s ability to increase the eCPM of my inventory. I was already running a quite high eCPM, and didn’t believe there could be any margin for further improvement. But since it didn’t cost me anything to give YieldBuild a try, I signed-up for the beta, and I was amazed by the performance. After just a few days, the earnings and the eCPM soared to levels I’d never seen before. Even better, I noticed that some ad placements on the bottom of my pages that weren’t frequently viewed simply disappeared. Through its constant retesting process, YieldBuild calculated that these ads were not performing well and removed them, thus leaving my page with only the ads that I really need.

“It’s very pleasant to have the task of watching your inventory optimized automatically, knowing that you are getting the most out of it without cluttering your page with useless ads.”

Attention! Paul Edmondson, CEO of YieldBuild, will be speaking at the Web 2.0 Conference in San Francisco, Thursday, April 24, at 11 am: Maximizing Ad Revenue Through Format Optimization. Be sure to mark your calendars!

Customer Success – More Than Doubles Earnings

Ren Chin — Thu, 27 Mar 2008 01:02:50 +0000

In just 4 months of using YieldBuild, Jewish Encyclopedia has doubled their click-through-rate and is now enjoying 233% of their initial earnings (and eCPM) with a constant number of daily impressions. This mid-sized specialized reference site first started using YieldBuild at the end of October and continues to see improvements from YieldBuild.

Best of all, all of these substantial improvements have happened without the fuss of constant testing and tweaking. Snippets of code were installed in zones the site owner chose, and that’s it! YieldBuild has automatically taken care of all the color, format and position selection and testing, and it will continue to do so indefinitely to optimize the site’s earnings.

Another Happy Customer

Ren Chin — Wed, 12 Mar 2008 20:03:28 +0000

So, we’re in a Beta period right now with a great group of customers. One of our long-time customers, Elliott Back, recently wrote a great post about us -check it out here. In short, he has seen CPMs on his blog network increase by 21%.

My favorite excerpt, “If you discount revenue from other blogs, this one went from 1.51 CPM to 2.51 CPM, an increase of 66% just due to using Yieldbuild. …I don’t have time to bang out optimized advertising solutions…why not let Yieldbuild do it for you?”

I’ll let you read the rest of the case study on his cool site…