YieldBuild is happy to announce that we’ll be hosting Lunch 2.0 at our SoMa digs on Thursday, October 30th. It’ll be the day before Halloween, so candy-loving sweet tooths will be especially happy, although we’ll have a spread of more traditional fare that won’t cause as many cavities.

If you’re interested in attending, please join the Lunch 2.0 Group on Facebook, and follow the instructions on how to RSVP a spot for yourself when the organizers blast out a message about it.

Master New Media’s Robin Good spoke with YieldBuild CEO Paul Edmondson recently, and posted the video of his interview with Paul Edmondson on his site. They cover what YieldBuild is, how it benefits publishers in terms of its ease of use and performance, why ad optimization like this matters, and how YieldBuild compares to Pubmatic and the Rubicon Project.

For a full transcript, see Robin’s post.

YieldBuild held its first open house yesterday, and by all accounts it was a great success. About 70 people attended throughout the evening to enjoy our mixer, meeting other professionals in the online advertising and publishing space. It’s one dubious measure of the success of the evening that the food was gone (except the vegetables and hummus platter) by around 7 pm! And we had a lot.

Three leaders in the space talked about their companies and how they are monetizing (Joel Toledano, CEO of Krillion, came a bit later in the evening):

• Zach Coelius, CEO, Triggit
• Steve Polsky, President and COO, Flixster
• Will Price, CEO, Widgetbox

Thank you to all attendees, and we hope to see you at our next event! Watch this blog for details.

Attendees listen to Zach talk about Triggit.

Paul interviews Will about Widgetbox.

Steve Polsky shares on “the movie thing”, Flixster.

Attendees listen.

Our open house is tomorrow, Wednesday July 23rd, from 5:30-9:30 at our offices in SoMa, SF.

We have a few spots available, so please RSVP if you’re interested (send to events at yieldbuild dot com)

It will be a casual mixer with attendees from the world of online publishing and advertising, and we’ll have a few special guests who will share their thoughts on monetizing traffic:

• Will Price, CEO, Widgetbox
• Steve Polsky, President & COO, Flixster
• Zach Coelius, CEO, Triggit
• Joel Toledano, CEO, Krillion

YieldBuild is holding its first open house next month here at our office in downtown San Francisco, and we’re holding an additional 25 spots for YieldBuild Blog readers who will be in the area then.

Details:

Where: YieldBuild Office @ 95 Minna St, 4th Floor, San Francisco, CA 94105

When: Wednesday, July 23rd, 5:30-9:30

What: Mix and mingle with other interesting folks in the industry. Refreshments will be provided.

Please email us at eve…@yieldbuild.com if you’re interested and we’ll add you to our guestlist!